Motortrade successfully held NATCON 2026 last January 27–28, 2026 at SMX Convention Center Clark, uniting leaders from across the country under the powerful theme MPOWER a call to strengthen leadership, inspire innovation, and drive collective growth.
The two-day national conference gathered all Motortrade Branch Managers, Cluster Heads from NCR, Luzon, and Visayas, alongside Head Office Heads and Managers, and Executive and Board Members, reinforcing a shared commitment to empower people, performance, and partnerships.
Guided by the MPOWER theme, NATCON 2026 focused on equipping leaders with clarity, confidence, and capability to lead their teams forward. The conference featured strategic plan presentations and interactive workshops designed to align organizational goals, sharpen execution, and strengthen leadership effectiveness across all levels.
Through collaborative discussions and hands-on sessions, leaders were empowered to:
A key highlight of NATCON 2026 was the participation of Motortrade’s valued suppliers and partners Honda, Kawasaki, Yamaha, Suzuki, Kymco, Bajaj, Eneos, Motoactive, Pioneer and Powermass. Their presence reinforced the spirit of MPOWER, emphasizing collaboration as a vital driver of success in the motorcycle industry.
The conference concluded with an unforgettable “Gala The Night of the Champions”celebrating achievements, partnerships, and people. The evening came alive with special performances from celebrity singers Balladeer Jed Madela and Asian Pop Hearth-rob Darren, creating a vibrant and joyful atmosphere.
Raffle draws and awards were also given away, recognizing excellence and dedication while strengthening camaraderie among leaders and partners. The night truly embodied the MPOWER spirit energizing, inspiring, and uniting everyone in celebration.
NATCON 2026 was more than a leadership gathering, It was a reaffirmation of Motortrade’s commitment to empowering its people and partners. With renewed alignment and energy, Motortrade moves forward in 2026 MPOWERed to lead, grow, and succeed nationwide.
The energy was high and the engines were roaring as Inside Racing Bike Festival and Trade Show took over the World Trade Center Metro Manila last March 20, 21, and 22, bringing together motorcycle enthusiasts, industry leaders, and passionate riders from across the country.
At the heart of the action was the strong partnership between MOTORTRADE and ENEOS, showcasing premium performance, reliability, and customer-first experiences.
The MOTORTRADE x ENEOS booth became a hotspot throughout the 3-day event. Customers and visitors flocked to the area to explore high-quality ENEOS oils, learn about proper motorcycle maintenance, and take advantage of exclusive event offers.
Guests who purchased ENEOS oils didn’t just get premium engine care—they also had the chance to win exciting goodies from both MOTORTRADE and ENEOS. The booth buzzed with excitement as customers participated in fun activities, games, and raffle draws, making every visit engaging and rewarding.
Beyond sales, the event served as a valuable platform to connect with riders and loyal customers. The team took time to educate visitors on the importance of using high-quality engine oil and maintaining optimal motorcycle performance—reinforcing both brands’ commitment to reliability and long-term value.
The success of the activation was made possible by the combined efforts of Team ENEOS and Team Motortrade. Representatives from both the Marketing and Operations departments were present on-ground, ensuring smooth execution and delivering a seamless customer experience.
Their collaboration highlighted not just a partnership but a shared mission: To provide Filipino riders with trusted products and exceptional service.
The MOTORTRADE x ENEOS partnership continues to fuel stronger connections with the riding community. Events like Inside Racing allow both brands to go beyond transactions creating memorable experiences, building trust, and celebrating the passion for motorcycles.
As the engines cool down from this year’s event, one thing is clear: MOTORTRADE and ENEOS are geared up for more exciting collaborations ahead.
Motortrade proudly congratulates Justine Suyom of MNC Makati for achieving 2nd Runner-Up in the Big Bike Category at the recently concluded 18th Mechanic Skills Olympics.
This remarkable accomplishment highlights Justine’s technical expertise, dedication to his craft, and commitment to excellence in motorcycle servicing. Competing alongside some of the most skilled mechanics in the industry, his performance reflects the high level of competence and professionalism that Motortrade continuously strives to uphold across its network.
The Mechanic Skills Olympics is a prestigious platform that recognizes top mechanical talent and promotes industry standards in motorcycle maintenance and service. Justine’s success is not only a personal milestone but also a proud moment for the entire Motortrade family.
His achievement serves as an inspiration to fellow technicians and reinforces Motortrade’s commitment to developing skilled professionals who deliver quality service to customers every day.
Motortrade celebrates this victory with pride and looks forward to seeing Justine continue to grow and excel in his field.
Congratulations, Justine — your Motortrade family is proud of you!
Last February 25, the spotlight shone brightly on the future of performance motorcycling as Kawasaki Motors Philippines officially launched its MY26 Big Bike lineup through a stunning brand experience titled “The Art of Power” at the iconic Whitespace Manila.
Far from a conventional high-adrenaline launch, the event was conceived as a curated exhibition, an immersive celebration of craftsmanship, design, and engineering precision.
Through cinematic storytelling, choreographed reveals, and live performances, Kawasaki redefined how power is presented—showcasing motorcycles not merely as machines, but as expressions of motion, identity, and innovation
At the heart of the evening was the unveiling of six groundbreaking MY26 models:
Each model represents Kawasaki’s evolving philosophy where engineering meets artistry and performance meets purpose.
Rather than focusing purely on speed and spectacle, The Art of Power positioned each motorcycle as a design object, where motion is art and performance is poetry.
This MY26 lineup signals Kawasaki’s vision for the future:
As the evening concluded, one message stood clear:
Power is no longer just measured in horsepower, it is defined by presence, purpose, and the experience of the ride.
February 26, 2026 marks an exciting milestone for the Motortrade Family as our outstanding mechanics compete in the 18th Mechanic Skills Olympics – National Finals.
This prestigious competition gathers the most skilled and talented motorcycle technicians across the country, showcasing technical expertise, precision, and dedication to excellence in motorcycle servicing.
Today, we proudly introduce our national finalists who will represent Motortrade on this big stage:
HPTI Parañaque
Marlon Diaz
Marlon has consistently demonstrated exceptional technical skills, discipline, and commitment to quality service. His journey to the national finals reflects years of hands-on experience and continuous learning in motorcycle diagnostics, repair, and maintenance.
MNC Makati
Justine Suyom
Representing the Big Bike Category, Justine stands out for his advanced expertise in handling high-performance motorcycles. His attention to detail, strong analytical skills, and passion for excellence have earned him a well-deserved spot in the national competition.
At Motortrade, we take pride in delivering quality after-sales service, powered by highly trained mechanics and the use of genuine motorcycle parts. Our participation in the Mechanic Skills Olympics is more than just a competition it reflects our commitment to continuously improving our technical capabilities to serve our customers better.
Our mechanics are not only trained to fix motorcycles they are trained to uphold safety, reliability, and performance standards that every Motortrade customer deserves.
To Marlon and Justine:
Your hard work, dedication, and passion have brought you to the national stage and that alone is already a huge achievement. As you compete in the 18th Mechanic Skills Olympics National Finals, know that the entire Motortrade Family is cheering you on every step of the way.
Show them your skills.
Show them your confidence.
Show them your champion mindset.
We believe in you, and we’re claiming that victory!
We are incredibly proud of you.
Stay tuned for updates and let’s all rally behind our finalists as they aim for national glory!
February 20, 2026 — Pasay, Philippines, Yamaha Motor Philippines officially launched the much-anticipated all-new Yamaha Lexi 155 in a spectacular event held at SM By The Bay. With an energetic crowd gathered along the scenic bayfront, the event celebrated Yamaha’s newest scooter alongside exciting brand ambassadors, entertainment, and community engagement.
Built to combine everyday practicality with premium style and performance, the new Lexi 155 is designed to impress riders who value innovation, versatility, and flair. Its advanced features and refined design were showcased to an enthusiastic audience of media, dealers, influencers, and motorcycle fans.
Adding star power to the celebration, Yamaha introduced three of the Philippines’ most dynamic celebrity endorsers:
The trio joined Yamaha executives onstage, sharing their excitement about the Lexi 155 and what the scooter represents: freedom, confidence, and an active lifestyle. Their presence underscored Yamaha’s strategy of connecting with riders from different walks of life from trendsetters and achievers to everyday urban commuters.
The launch was expertly hosted by television and lifestyle personality Drew Arellano, who guided the audience through product highlights, celebrity features, and program segments with engaging flair.
The evening culminated in a live performance by acclaimed Filipino rock musician Bamboo, delivering powerful vocals and an electrifying set that elevated the event’s energy and underscore Yamaha’s bold and spirited brand identity. Fans in attendance were treated to a night of music and celebration that perfectly complemented the launching of a bold new ride.
Representatives from Yamaha’s dealer network were on hand to celebrate and to engage with guests, reinforcing Yamaha’s strong nationwide support and partnership with its dealer community.
Prominent influencers and members of the press covered the event, giving audiences a closer look at the Lexi 155’s design, features, and first impressions. Guests enjoyed interactive displays and up-close demonstrations that highlighted Yamaha’s commitment to innovation and rider experience.
With its official launch now complete, the Yamaha Lexi 155 is ready to hit showrooms and the streets, offering riders a dynamic blend of style, comfort, and advanced scooter technology that appeals to both seasoned riders and new enthusiasts alike.
Yamaha Motor Philippines continues to accelerate its vision of mobility that resonates with today’s lifestyle, ambition, and community spirit and the Lexi 155 is the latest emboidement of that journey.
On February 19, 2026, industry leaders, partners, and top-performing dealers gathered at the prestigious Newport Performing Arts Theater for the highly anticipated Yamaha Summit 2026, A celebration of performance, partnership, and shared success.
We are proud to announce that Motortrade Philippines once again demonstrated its leadership and commitment to excellence by earning multiple prestigious awards during the event.
Top 1 – Sales Volume
Top 2 – 3S Shop Type C (Yamaha Motortrade Virac)
Top 2 – Dealer with 3S Shops for Spare Parts
These recognition reflect the hard work, dedication, and teamwork of our entire organization from our front liners and branch teams to our after sales and spare parts departments.
The award for Yamaha Motortrade Virac as Top 2 – 3S Shop Type C highlights our commitment to delivering complete Sales, Service, and Spare Parts (3S) excellence, ensuring our customers receive quality products and reliable after sales support in every transaction.
Meanwhile, being recognized as Top 2 Dealer with 3S Shops for Spare Parts reinforces our strong parts availability network and our promise to keep every Yamaha unit running at its best.
These achievements would not have been possible without the unwavering trust and support of our valued customers. Your continued confidence in Motortrade and Yamaha inspires us to push further, serve better, and grow stronger every year.
To our loyal customers, partners, and Motortrade team members, Maraming Salamat! for being part of this milestone.
As we move forward in 2026, Motortrade remains committed to delivering:
✔ Quality Yamaha motorcycles
✔ Reliable aftersales service
✔ Genuine spare parts availability
✔ Customer-first experience
Here’s to more milestones, stronger partnerships, and continued success together.
Education opens doors to endless possibilities, and at Motortrade Life & Livelihood Assistance Foundation (MLALAF), we are committed to helping Filipino students walk through them. Through our support, scholars at Global Reciprocal Colleges (GRC) are able to finish their studies and build brighter futures for themselves and their communities.
Thanks to MLALAF’s assistance, around 2,000 scholars have successfully completed their programs at GRC. Beyond these individual successes, our tuition subsidies have contributed to over 5,000 graduates from the college, ensuring that more Filipino students can access quality education without financial barriers.
Every graduate represents a dream fulfilled and a life uplifted. By supporting education, MLALAF empowers individuals to achieve their goals, secure meaningful careers, and make a positive impact on society.
This is all made possible because of the support of Ka Moto. When you choose Motortrade, you’re not just getting a high quality motorcycle you’re helping uplift the lives of Filipino scholars and communities.
At MLALAF, we take pride in nurturing dreams and creating opportunities one scholar at a time.
Dahil sa Motortrade, Alaga Dito.
Education has the power to transform lives and at Motortrade Life & Livelihood Assistance Foundation (MLALAF), we are proud to be part of that change. Through the MLALAF Life Project for Junior and Senior High School, thousands of out-of-school youth and adults are receiving a second chance to pursue their dreams and achieve their educational goals.
To date, more than 10,000 learners have successfully graduated through the program, which includes the Alternative Learning System (ALS) under the Department of Education (DepEd). This program provides flexible learning opportunities for individuals who were unable to complete formal schooling, ensuring that no Filipino is left behind when it comes to education.
The MLALAF Life Project embodies our mission: “We Educate for Change.” By giving learners the knowledge, skills, and confidence they need to succeed, we empower them to build a brighter future not only for themselves but also for their families and communities.
This initiative is made possible thanks to the support of Ka Moto. Every motorcycle you purchase from Motortrade contributes to programs that uplift lives, transform communities, and provide access to education for those who need it most.
At MLALAF, education is more than just learning, it is a pathway to opportunity, empowerment, and lasting change. Together, we are building a nation where every Filipino has the chance to reach their full potential.
Dahil sa Motortrade, Alaga Dito.
At Motortrade Life & Livelihood Assistance Foundation (MLALAF), we believe that true empowerment comes from giving individuals the skills and tools to build a sustainable livelihood. Through the Livelihood Entrepreneurship Development (LED) Program, MLALAF turns passions into opportunities, helping participants take charge of their futures.
Recently, 150 participants successfully completed MLALAF’s LED training programs in Baking and Reflexology. These practical skills equip participants with the knowledge and confidence to start their own small businesses, create income streams for themselves, and support their families and communities.
The program goes beyond training it fosters independence, entrepreneurship, and the drive to create meaningful impact. Every graduate is a testament to the belief that, with the right guidance and resources, anyone can transform their passion into a livelihood.
This success is made possible thanks to the support of Ka Moto. When you choose Motortrade, you’re not just getting a high-quality motorcycle, you’re helping empower Filipino communities through education and livelihood programs.
At MLALAF, we are committed to creating opportunities and uplifting lives. Together, we are building futures—one skill at a time.
Dahil sa Motortrade, Alaga Dito.
At the Motortrade Life & Livelihood Assistance Foundation (MLALAF), we believe that education is the key to a brighter future. Every classroom we build represents more than just walls and desks, it’s a story of hope, dreams, and new beginnings for countless Filipino students.
To date, MLALAF has proudly completed 25 classrooms, with 12 already filled with eager students, and 25 more under construction across Luzon. These learning spaces are designed not just to teach, but to inspire, nurture, and empower the next generation of leaders.
This milestone is made possible thanks to the support of our valued Ka Moto. Every motorcycle you purchase from Motortrade does more than bring you quality and reliability, it helps uplift the lives of Filipino students and communities. Through your support, we continue to invest in education, one classroom at a time.
At MLALAF, our mission is clear: to build hope, foster learning, and create opportunities where they are needed most. Together with our riders, we are shaping a future where every child has access to quality education and the chance to reach their dreams.
Dahil sa Motortrade, Alaga Ka Dito.
Tagaytay City — November 27, 2025
Motortrade, together with our passionate community of Honda Winner X riders, kicked off the morning with an energizing Breakfast Ride at Cheza’s Restaurant in Tagaytay City. The cool breeze, scenic views, and camaraderie among riders made the event a perfect midweek escape.
Over 25 riders gathered bright and early, assembling at the designated meet up point before cruising through the iconic Tagaytay roads. The group enjoyed smooth, safe riding conditions as they made their way to Cheza’s Restaurant , a favorite stopover known for its hearty meals and Tagaytay’s signature cool climate.
Upon arrival, participants were welcomed with a warm breakfast, hot coffee, and the chance to connect with fellow Honda Winner X owners. The event also served as an opportunity to highlight responsible riding, bike care tips, and Motortrade’s commitment to supporting rider communities nationwide.
Motortrade continues to organize events like these to strengthen rider engagement, celebrate the unique riding culture of Filipinos, and encourage safe, enjoyable journeys for all.
Stay tuned for more community rides, meetups, and activities as we continue to bring riders together one destination at a time.
Motul SSBK Grand Prix – Tarlac Circuit Hill | November 23, 2025
Motortrade once again made its mark in Philippine motorsports as the Motortrade-Kawasaki WRD Racing Team delivered outstanding performances at the 18th Alpinestars InsideRACING Grand Prix (IRGP) during the Motul SSBK (Super Sport Bike GP) Grand Prix held at Tarlac Circuit Hill on November 23, 2025.
This annual racing event gathered the country’s top riders and premier teams, and Motortrade’s presence proved dominant—showcasing excellence in riding skill, team spirit, and mechanical expertise.
Race Highlights & Results
Motortrade’s very own Casey Edward Clamor delivered a spectacular performance, securing First Place after dominating the track with speed, precision, and unwavering determination. His impressive qualifying run also earned him the Pole Position, solidifying his status as one of the rising stars in the sport.
Equally commendable is Jhareld Resultay, who clinched 3rd Place in a highly competitive field. His strategic riding and consistency proved essential in securing a podium finish for the team.
Motortrade-Kawasaki WRD’s success extended beyond individual awards, earning major distinctions that highlight the strength of the entire racing program:
The strong showing at IRGP18 reinforces Motortrade’s commitment to supporting Philippine motorsports and nurturing exceptional Filipino talent. Each award reflects countless hours of preparation, passion for the sport, and the drive to win.
Motortrade congratulates all riders, mechanics, engineers, and partners who made this victory possible. The team remains dedicated to delivering excellence both on and off the racetrack.
Daet, Camarines Norte – November 12, 2025.
Continuing its mission to extend care and compassion to communities in need, the Motortrade Life and Livelihood Assistance Foundation (MLALAF), in partnership with Motortrade Daet, distributed 100 food packs to families in Barangay San Roque who were affected by the recent Typhoon Uwan.
The relief distribution benefited 100 families, providing them with essential goods and basic food items to support their recovery during this challenging time.
This initiative follows the Foundation’s ongoing relief efforts across Daet and neighboring areas, reaffirming Motortrade’s deep commitment to community service and bayanihan.
“Every act of kindness makes a difference. Through these simple gestures, we hope to bring comfort and hope to our fellow Filipinos as they rebuild their lives,” shared a representative from the Motortrade Life and Livelihood Assistance Foundation.
The Motortrade Foundation remains steadfast in its advocacy of uplifting lives through programs focused on relief assistance, livelihood, and community development embodying the company’s core value of Alagang Motortrade, Alagang Pilipino.
Daet, Camarines Norte , November 11, 2025.
In the spirit of Alagang Motortrade, the Motortrade Life and Livelihood Assistance Foundation, together with Motortrade Daet and our dedicated community partners, reached out to families affected by Typhoon Uwan through a relief distribution activity held today in Daet, Camarines Norte.
A total of 400 families from various barangays — Purok Uno, Pamurangon, Magang, Mantagbak, Pasig, San Isidro, Dupax, and Camambugan received food packs and essential goods to help them recover from the recent typhoon’s impact.
This initiative is part of Motortrade Foundation’s continuous commitment to extend help and hope to Filipino communities in times of crisis. The relief operations were made possible through the collective efforts of Motortrade employees, volunteers, and local partners who worked hand in hand to ensure assistance reached those most affected.
“At Motortrade, we believe that our responsibility goes beyond motorcycles. It’s about being there for our fellow Filipinos, especially in their most difficult times,” said a representative from Motortrade Life and Livelihood Assistance Foundation.
The Foundation continues to carry out similar initiatives nationwide as part of its community care and disaster response programs, reaffirming Motortrade’s mission of empowering lives and building stronger, more resilient communities.
This is just one of the many ongoing efforts of the Motortrade Life and Livelihood Assistance Foundation to uplift and support those in need a true testament to the company’s enduring value of Alagang Motortrade, Alagang Pilipino.
Motortrade continues its proud tradition of recognizing and rewarding the exceptional dedication and achievements of its people. This 2025, we are taking our top performers and loyal employees on an unforgettable travel incentive to Da Nang, Vietnam a vibrant coastal city known for its golden beaches, rich culture, and warm hospitality.
From August 31 to September 3, 2025, our National Performance Awardees and PIN Achievers will gather for a well deserved celebration of success. These individuals exemplify the Motortrade spirit driven by excellence, passion, and commitment to serving every Filipino rider.
Their achievements over the past year have set the bar high, contributing immensely to Motortrade’s continued growth as the #1 motorcycle dealer network in the Philippines. The Da Nang experience is our way of saying thank you for their relentless dedication and for embodying our mission to move people forward, one ride at a time.
This year’s travel incentive also pays tribute to our employees who have reached a remarkable milestone 25 years of dedicated service. Their loyalty and steadfast commitment have been key pillars of Motortrade’s success through the decades.
We salute these individuals for their enduring contributions and for growing with us as we journey toward a stronger, more dynamic future.
Set against the scenic backdrop of Da Nang, the 2025 incentive trip promises a perfect blend of relaxation, adventure, and cultural exploration. Awardees will enjoy breathtaking attractions such as:
The Motortrade 2025 Travel Incentive is more than a trip it’s a celebration of our shared victories and a reminder that success is best enjoyed together.
As we continue to drive forward in 2025 and beyond, Motortrade remains committed to empowering our employees, celebrating excellence, and rewarding those who go the extra mile.
Congratulations to all our awardees and loyal employees!
Your hard work and dedication continue to fuel Motortrade’s mission of providing every Filipino with Alagang Motortrade.
