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November 3, 2026 / Comments0

Honda Unveils Exciting 2027 Motorcycle Lineup and Future Innovations at EICMA 2026

Motorcycle News | November 3, 2026

Honda is gearing up for an exciting new chapter in motorcycling as it unveils its major 2027 motorcycle lineup, world premiere concept models, and groundbreaking technologies at EICMA 2026 in Milan, Italy.

Held from November 3–4 for press days and November 5–8 for public visitors, the prestigious international motorcycle exhibition serves as a global stage for Honda to showcase its vision for the future of two-wheel mobility.

From next-generation adventure motorcycles and high-performance superbikes to electric mobility and advanced rider safety systems, Honda’s latest announcements demonstrate its continued commitment to innovation, performance, and evolving rider needs.

  • CRF1150L Africa Twin: A New Era of Adventure Riding
  • CBR1000RR-R Fireblade: Racing Performance Redefined
  • V3R 900 E-Compressor: A New Motorcycle Engineering Innovation

What These Innovations Mean for the Future of Motorcycling

Honda’s EICMA 2026 showcase reflects several important developments shaping the motorcycle industry:

  • Smarter and safer riding – Advanced radar technology and rider-assistance systems are becoming part of the motorcycle experience.
  • Higher performance and better control – Engineering improvements continue to enhance speed, handling, comfort, and overall riding performance.
  • More diverse riding experiences – From daily commuting to adventure touring and racetrack performance, manufacturers are developing products for increasingly varied rider needs.

These developments show that the future of motorcycling is not just about more powerful engines. It is also about safety, technology, convenience, sustainability, and the overall riding experience.

What This Means for Filipino Motorcycle Enthusiasts?

For Filipino riders, Honda’s latest innovations offer an exciting glimpse of what could shape the next generation of motorcycles. From advanced safety technologies to more versatile commuter models and high-performance machines, these developments reflect the changing expectations of motorcycle customers.

While the models were unveiled for the European market, their introduction at EICMA provides an opportunity for motorcycle enthusiasts in the Philippines to follow Honda’s global product direction and upcoming innovations.

As the motorcycle industry continues to evolve, one thing remains clear: the future promises more choices, smarter technologies, and better riding experiences.

Stay updated with the latest motorcycle news, industry developments, and exciting innovations with Motortrade.

Motortrade Executives Witness Honda’s Latest Global Motorcycle Innovations

Joining the global motorcycle industry’s most anticipated events, representatives and executives from Motortrade were present at EICMA 2026 in Milan, Italy, to witness firsthand Honda’s unveiling of its 2027 motorcycle lineup, groundbreaking technologies, and future mobility concepts.

The visit provided an opportunity for the Motortrade delegation to gain valuable insights into Honda’s latest product developments, technological advancements, and emerging trends shaping the global motorcycle industry.

By witnessing these innovations firsthand, Motortrade continues to strengthen its connection with Honda’s global direction and remain informed about developments that may shape the future of the Philippine motorcycle market.

The event also highlights the importance of strengthening industry partnerships, keeping up with global innovations, and continuously exploring opportunities to bring better motorcycle choices and riding experiences closer to Filipino customers.

November 3, 2026 / Comments0

GOOD THING WE HAVE… Opportunities, People, Growth, and More to Look Forward To

At Motortrade, it’s more than just having a job. It’s about having opportunities to grow, people to grow with, benefits to enjoy, and something meaningful to look forward to.

Every career journey is made up of different experiences—new beginnings, meaningful connections, personal achievements, and opportunities to become better. At Motortrade, we believe that a workplace should offer more than just a place to earn a living. It should be a place where people feel valued, supported, inspired, and empowered to reach their full potential.

That is what our newest campaign, “GOOD THING WE HAVE…”, is all about.

Through this campaign, we celebrate the things that make being part of Motortrade meaningful: the people we work with, the opportunities we receive, the benefits we enjoy, and the growth we experience along the way.

Because at Motortrade, there are many good things we have to be thankful for!

8 Good Things We Have at Motortrade

1. Good Thing We Have Opportunities

Every career starts with an opportunity. At Motortrade, we open doors for individuals to discover their potential, develop their skills, take on new challenges, and build meaningful careers. Whether you are just starting your professional journey or looking for your next career milestone, there are opportunities waiting to be explored.

2. Good Thing We Have Each Other

Behind every achievement is a team that makes things happen. At Motortrade, we are surrounded by colleagues, teammates, and leaders who share experiences, lend a helping hand, and celebrate successes together. More than just coworkers, we become part of a community that supports one another.

3. Good Thing We Have Benefits

We believe that taking care of our people matters. Through employee benefits and programs, Motortrade recognizes the contributions and dedication of its employees. These are ways we show our appreciation and support for the people who help drive the company forward.

4. Good Thing We Have Something to Work For

Every day brings a new reason to do our best. Whether it is achieving personal goals, providing for our families, reaching career milestones, or contributing to something bigger, having a purpose makes every effort worthwhile. At Motortrade, every role contributes to our shared success.

5. Good Thing We Have Room to Grow

Growth does not happen overnight. It comes from learning, gaining experience, embracing challenges, and discovering what we are capable of achieving. At Motortrade, we encourage continuous learning and development, giving our people opportunities to improve their skills and take their careers to the next level.

6. Good Thing We Have People Who Appreciate Us

Everyone wants to know that their hard work matters. At Motortrade, we recognize that our people are an important part of our success. Through appreciation, recognition, and shared celebrations, we honor the dedication and contributions of employees who make a difference every day.

7. Good Thing We Have a Place to Start

Every successful career has a beginning. For some, it is their first job; for others, it is a fresh start or a new opportunity to pursue something better. At Motortrade, we welcome individuals who are willing to learn, take on challenges, and build their future with us. Your journey could start here!

8. Good Thing We Have More to Look Forward To

The best part of a journey is knowing that there is still so much ahead. New opportunities, exciting experiences, career milestones, and personal achievements await our people. At Motortrade, we continue moving forward together, creating more possibilities and building a future full of opportunities.

More Than a Workplace. A Place to Belong and Grow.

The people behind Motortrade are what make the company what it is today. Every achievement, every milestone, and every step forward is made possible by individuals who bring their dedication, passion, and commitment to work every day.

Through GOOD THING WE HAVE…, we celebrate not just what Motortrade offers, but also what makes being part of the Motortrade family worthwhile.

Because a good workplace is not defined by work alone. It is defined by the opportunities it creates, the people it brings together, and the future it helps build.

Good thing we have opportunities. Good thing we have each other. Good thing we have Motortrade.

Be part of something good. Be part of Motortrade!

October 30, 2026 / Comments0

Motortrade Partners with Metro Naga Development Council to Promote Road Safety Through Signage Initiative

NAGA CITY, BICOL – October 28, 2026 – Strengthening its commitment to road safety and community welfare, Motortrade has formalized a partnership with the Metro Naga Development Council (MNDC) through a Memorandum of Understanding (MOU) aimed at supporting the production of road safety signages in accident-prone areas across Metro Naga.

The partnership was formalized on October 28, 2026, with the presence of Hon. Maria Leonor G. Robredo, Chairperson of the Metro Naga Development Council, together with representatives from Motortrade Nationwide Corporation.

Through this initiative, Motortrade will extend sponsorship support for the production of road safety signages, subject to available resources and internal policies. The initiative aims to help promote greater road safety awareness, encourage responsible road use, and contribute to the protection of motorists, pedestrians, and local communities.

Under the agreement, MNDC will identify and consolidate proposed signage locations in coordination with its member local government units (LGUs), facilitate coordination with concerned public safety offices, and provide the necessary specifications and estimated requirements for the project.

Meanwhile, Motortrade will work closely with MNDC on the design, quantity, and specifications of the signages, designate authorized representatives to oversee project coordination, and participate in related activities that promote road safety advocacy.

This collaboration reflects a shared commitment to making roads safer and communities more informed about responsible road use. By bringing together the efforts of the public and private sectors, the initiative aims to support practical road safety measures that can make a meaningful difference in the daily lives of Filipinos.

For Motortrade, being a trusted mobility partner goes beyond providing motorcycles. It also means taking an active role in supporting initiatives that promote safer journeys, responsible riding, and stronger communities.

Together with the Metro Naga Development Council, Motortrade moves forward in championing road safety, because every journey deserves a safer road.

July 16, 2026 / Comments0

Motortrade x Kawasaki Big Bikes Track Day Delivers an Unforgettable Experience at Batangas Racing Circuit

The Motortrade x Kawasaki Big Bikes Track Day, held on July 11 at the Batangas Racing Circuit, brought together motorcycle enthusiasts for an exciting day dedicated to speed, skill, and camaraderie.

Riders from different communities gathered to experience the thrill of riding on a professional racetrack, where they were able to push their motorcycles in a safe and controlled environment. More than just a track session, the event celebrated the shared passion for performance, precision, and the love of big bikes.

Throughout the day, participants enjoyed multiple track sessions, connected with fellow riders, and created memorable moments both on and off the circuit. The event highlighted Motortrade and Kawasaki’s commitment to supporting the riding community by providing opportunities that go beyond the road.

BOBMOTOGRAPHY

Motortrade extends its heartfelt appreciation to everyone who participated and made the event a resounding success. Your enthusiasm, sportsmanship, and passion for riding made the day truly unforgettable.

We look forward to seeing you at our next ride as we continue creating more exciting experiences, more laps, and more adventures together.

See you on the next track day—and let’s keep the good times rolling!

July 16, 2026 / Comments0

Motortrade Rewards Excellence with an Unforgettable Incentive Trip to Zhangjiajie, China

Zhangjiajie, China | June 23–26, 2026


Motortrade continues to celebrate the dedication and exceptional performance of its people through meaningful recognition programs. From June 23 to 26, 2026, our Motortrade Employee PIN Awardees embarked on a memorable incentive trip to the breathtaking city of Zhangjiajie, China, as a reward for their outstanding contributions and commitment to excellence.

Known for its towering sandstone pillars, lush forests, and spectacular mountain landscapes, Zhangjiajie provided the perfect destination for our top-performing employees to relax, recharge, and create lasting memories. Throughout the four-day trip, awardees explored some of China’s most iconic attractions while enjoying the opportunity to bond with fellow achievers outside the workplace.

The Incentive Travel Program reflects Motortrade’s commitment to recognizing employees who consistently demonstrate excellence, dedication, and passion in their work. Beyond celebrating individual achievements, the program also reinforces our culture of appreciation, teamwork, and continuous motivation.

At Motortrade, we believe that success is built by people who go above and beyond every day. By investing in programs that reward exceptional performance, we aim to inspire our employees to continue striving for excellence while fostering a workplace where hard work is valued and celebrated.

Congratulations once again to all our 2026 PIN Awardees. Your dedication has made a meaningful impact on the organization, and this well-deserved journey to Zhangjiajie is a testament to your remarkable achievements. We look forward to seeing even more success stories in the years to come.

June 29, 2026 / Comments0

Suzuki Unveils the All New Burgman 15 at Market! Market! Taguig

June 27, 2026 | Market! Market! Activity Center, Taguig City

Suzuki Philippines officially introduced its newest premium scooter, the All-New Suzuki Burgman 15, during a grand public launch held at the Market! Market! Activity Center in Taguig City on June 27, 2026. The event gathered motorcycle enthusiasts, media partners, content creators, and Suzuki fans eager to witness the arrival of Suzuki’s latest addition to its growing scooter lineup.

Carrying the campaign theme “Intelligent Luxury Unlocked,” the Burgman 15 showcases Suzuki’s commitment to combining premium styling, advanced technology, and everyday practicality in one sophisticated package. Designed for modern commuters, the new maxi-scooter delivers a refined riding experience without compromising comfort or performance.

Visitors enjoyed an exciting day filled with live entertainment, product presentations, interactive displays, and an up-close look at the Burgman 15’s premium features. Guests also had the opportunity to explore the scooter’s innovative technology and discover why it is set to become one of the most exciting additions to the Philippine motorcycle market.

Powered by a responsive 150cc engine, the Burgman 15 offers smooth acceleration and efficient performance, making it ideal for both city commuting and longer weekend rides. Its premium features include:

  • Intellegent Key System for keyless convenience
  • Full Color TFT Panel with Day & Night Mode
  • Spacious 25-liter under seat compartment
  • Dual-channel ABS for enhanced braking confidence
  • Traction Control System
  • Engine Auto Stop-Start System
  • Tire Pressure Monitoring System
  • 14- inch front and rear tires
  • Comfortable ergonomic seating designed for rider and passenger

With its bold styling, comfortable riding position, and intelligent features, the Burgman 15 raises the standard for premium scooters in its class.

The launch further reinforces Suzuki’s dedication to providing Filipino riders with motorcycles that blend innovation, comfort, and reliability. As urban mobility continues to evolve, the Burgman 15 offers a premium solution for riders seeking both everyday convenience and elevated riding pleasure.

The All-New Suzuki Burgman 15 is now available at all Motortrade branches nationwide with a suggested retail price of ₱165,000.

Whether navigating daily traffic or embarking on weekend adventures, the Burgman 15 is engineered to deliver a smarter, more comfortable, and more luxurious ride, unlocking a new level of confidence on every journey.

April 27, 2026 / Comments0

Motortrade Bags Multiple Top Awards from Honda Philippines, Inc.

Motortrade Nationwide Corporation continues to strengthen its leadership in the motorcycle industry after earning multiple top honors from Honda Philippines, Inc. during a prestigious awarding ceremony held last April 24, 2026 at Shangri-La The Fort.

Recognized for its outstanding performance across key business areas, Motortrade proudly took home the following accolades:

Top 1 – Road Safety Program
Top 1 – Service Entry
Top 1 – Parts Sales
Top 1 – AT (Automatic Transmission) Sales
Top 1 – MC (Motorcycle) Sales

These awards highlight Motortrade’s unwavering commitment to excellence not only in sales performance but also in aftersales service, safety advocacy, and customer satisfaction.

The event was attended by key leaders from both organizations, including Thomas C. Ongtenco, Chairman of Motortrade Nationwide Corporation, and Victor C. Ongtenco, President of Motortrade Topline Inc./ Transnational Properties Inc. Also present were Christine Ongtenco, Chief Finance Officer, and Celso Namoro, Executive Vice President, reinforcing the strong partnership between Motortrade and Honda.

This milestone achievement underscores Motortrade’s consistent drive to deliver “Subok, Sigurado, Sulit” service to Filipino riders nationwide. From promoting road safety initiatives to ensuring top-tier service and product availability, Motortrade continues to set the benchmark in the industry.

As the company moves forward, these recognition’s serve as both a validation of its efforts and a motivation to further elevate the customer experience bringing quality motorcycles, reliable service, and accessible mobility solutions closer to every Filipino.

April 27, 2026 / Comments0

Motortrade Partners with Suzuki Philippines at Makina Moto Expo 2026

Motortrade proudly strengthened its partnership with Suzuki Philippines Inc. during the highly anticipated Makina Moto Expo 2026, held from April 10–12, 2026 at the SMX Convention Center Pasay.

As the official dealer partner throughout the event, Motortrade played a key role in bringing Suzuki’s latest innovations closer to Filipino riders, enthusiasts, and industry stakeholders.

Suzuki Unveils New Motorcycle Models

One of the biggest highlights of the expo was Suzuki’s launch of its newest motorcycle units:

  • Suzuki V-STROM 160 – “Real Man. Real Adventure.”
    Designed for riders who crave exploration, this model combines rugged performance with everyday versatility—perfect for both urban commutes and off-road adventures.
  • Suzuki DR160 – “Real Man. Real Outdoors.”
    Built for durability and power, the DR160 caters to outdoor enthusiasts looking for a reliable and capable ride across various terrains.

These exciting new models reflect Suzuki’s commitment to innovation, performance, and lifestyle-driven mobility solutions.

Immersive Brand Experience for Riders

Visitors to the Suzuki booth were treated to a dynamic and engaging experience. A wide lineup of Suzuki motorcycles was on full display, allowing attendees to explore different models up close and appreciate their design and features.

Beyond the showcase, event-goers also enjoyed:

  • Test ride opportunities, giving them firsthand experience of Suzuki’s performance and handling
  • Exclusive Suzuki giveaways and goodies, adding excitement to the overall event experience
  • Interactive booth activities, designed to connect with both new and seasoned riders

Strengthening Partnerships, Driving the Future

Motortrade’s active participation as Suzuki’s official partner dealer highlights its commitment to delivering top-quality motorcycles and accessible mobility solutions to Filipinos nationwide.

Through collaborations like this, Motortrade continues to reinforce its position as a trusted partner of leading motorcycle brands and bringing innovation, reliability, and value closer to the customers.

April 27, 2026 / Comments0

Motortrade Secures 1st Place Recognition from Suzuki Philippines Incorporated

Pasay City, Philippines – April 10, 2026

Motortrade Nationwide Corporation proudly celebrates a major milestone after being awarded 1st Place among Top Dealers by Suzuki Philippines Incorporated, in recognition of its outstanding 2025 motorcycle sales performance.

The prestigious awarding ceremony was held at Lanson Place Mall of Asia on April 10, bringing together key industry leaders, dealer partners, and stakeholders from across the country.

A Testament to Trust and Performance

This recognition highlights Motortrade’s continued leadership in the Philippine motorcycle industry, driven by its strong nationwide presence, customer-first approach, and commitment to delivering quality mobility solutions.

Securing the top spot among Suzuki’s dealer network reflects:

  • Consistent sales excellence across regions
  • Strong partnerships with customers and communities
  • Effective nationwide campaigns and localized activations
  • A dedicated team committed to service and performance

Driving Forward with Excellence

Motortrade’s achievement reinforces its position as one of the most trusted motorcycle dealers in the country. The company attributes this success to its loyal customers, hardworking employees, and valued partners like Suzuki Philippines Incorporated.

As Motortrade continues to expand and innovate, this milestone serves as both a celebration and a motivation to aim even higher in the years ahead.

Looking Ahead

Building on this momentum, Motortrade remains committed to delivering on its promise of “Subok. Sigurado. Sulit.” ensuring that every Filipino rider has access to reliable, affordable, and high-quality motorcycles.

March 24, 2026 / Comments0

Motortrade x ENEOS Powers Up Inside Racing Weekend at World Trade Center

The energy was high and the engines were roaring as Inside Racing Bike Festival and Trade Show took over the World Trade Center Metro Manila last March 20, 21, and 22, bringing together motorcycle enthusiasts, industry leaders, and passionate riders from across the country.

At the heart of the action was the strong partnership between MOTORTRADE and ENEOS, showcasing premium performance, reliability, and customer-first experiences.

A Booth Full of Energy and Excitement

The MOTORTRADE x ENEOS booth became a hotspot throughout the 3-day event. Customers and visitors flocked to the area to explore high-quality ENEOS oils, learn about proper motorcycle maintenance, and take advantage of exclusive event offers.

Guests who purchased ENEOS oils didn’t just get premium engine care—they also had the chance to win exciting goodies from both MOTORTRADE and ENEOS. The booth buzzed with excitement as customers participated in fun activities, games, and raffle draws, making every visit engaging and rewarding.

Strengthening Customer Connections

Beyond sales, the event served as a valuable platform to connect with riders and loyal customers. The team took time to educate visitors on the importance of using high-quality engine oil and maintaining optimal motorcycle performance—reinforcing both brands’ commitment to reliability and long-term value.

One Team, One Experience

The success of the activation was made possible by the combined efforts of Team ENEOS and Team Motortrade. Representatives from both the Marketing and Operations departments were present on-ground, ensuring smooth execution and delivering a seamless customer experience.

Their collaboration highlighted not just a partnership but a shared mission: To provide Filipino riders with trusted products and exceptional service.

Driving Forward Together

The MOTORTRADE x ENEOS partnership continues to fuel stronger connections with the riding community. Events like Inside Racing allow both brands to go beyond transactions creating memorable experiences, building trust, and celebrating the passion for motorcycles.

As the engines cool down from this year’s event, one thing is clear: MOTORTRADE and ENEOS are geared up for more exciting collaborations ahead.

February 27, 2026 / Comments0

Motortrade Celebrates Justine Suyom’s Win at the 18th Mechanic Skills Olympics

Motortrade proudly congratulates Justine Suyom of MNC Makati for achieving 2nd Runner-Up in the Big Bike Category at the recently concluded 18th Mechanic Skills Olympics.

This remarkable accomplishment highlights Justine’s technical expertise, dedication to his craft, and commitment to excellence in motorcycle servicing. Competing alongside some of the most skilled mechanics in the industry, his performance reflects the high level of competence and professionalism that Motortrade continuously strives to uphold across its network.

The Mechanic Skills Olympics is a prestigious platform that recognizes top mechanical talent and promotes industry standards in motorcycle maintenance and service. Justine’s success is not only a personal milestone but also a proud moment for the entire Motortrade family.

His achievement serves as an inspiration to fellow technicians and reinforces Motortrade’s commitment to developing skilled professionals who deliver quality service to customers every day.

Motortrade celebrates this victory with pride and looks forward to seeing Justine continue to grow and excel in his field.

Congratulations, Justine — your Motortrade family is proud of you!

February 27, 2026 / Comments0

The Art of Power: Kawasaki Unveils MY26 Big Bikes in an Immersive Manila Showcase

Last February 25, the spotlight shone brightly on the future of performance motorcycling as Kawasaki Motors Philippines officially launched its MY26 Big Bike lineup through a stunning brand experience titled “The Art of Power” at the iconic Whitespace Manila.

Far from a conventional high-adrenaline launch, the event was conceived as a curated exhibition, an immersive celebration of craftsmanship, design, and engineering precision.

Through cinematic storytelling, choreographed reveals, and live performances, Kawasaki redefined how power is presented—showcasing motorcycles not merely as machines, but as expressions of motion, identity, and innovation

A New Era of Kawasaki Performance

At the heart of the evening was the unveiling of six groundbreaking MY26 models:

  • Kawasaki Ninja 650
  • Kawasaki Z650 SE
  • Kawasaki KLE500
  • Kawasaki KLE500 SE
  • Kawasaki Z1100 SE
  • Kawasaki Ninja ZX-10R

Each model represents Kawasaki’s evolving philosophy where engineering meets artistry and performance meets purpose.

More Than a Launch — A Statement

Rather than focusing purely on speed and spectacle, The Art of Power positioned each motorcycle as a design object, where motion is art and performance is poetry.

This MY26 lineup signals Kawasaki’s vision for the future:

  • Precision engineering
  • Emotional design
  • Rider-focused innovation

As the evening concluded, one message stood clear:

Power is no longer just measured in horsepower,  it is defined by presence, purpose, and the experience of the ride.

February 26, 2026 / Comments0

Motortrade Finalists Head to the 18th Mechanic Skills Olympics – National Finals 2026

February 26, 2026 marks an exciting milestone for the Motortrade Family as our outstanding mechanics compete in the 18th Mechanic Skills Olympics – National Finals.

This prestigious competition gathers the most skilled and talented motorcycle technicians across the country, showcasing technical expertise, precision, and dedication to excellence in motorcycle servicing.

Today, we proudly introduce our national finalists who will represent Motortrade on this big stage:

Commuter Category Finalist

HPTI Parañaque
Marlon Diaz

Marlon has consistently demonstrated exceptional technical skills, discipline, and commitment to quality service. His journey to the national finals reflects years of hands-on experience and continuous learning in motorcycle diagnostics, repair, and maintenance.

Big Bike Category Finalist

MNC Makati
Justine Suyom

Representing the Big Bike Category, Justine stands out for his advanced expertise in handling high-performance motorcycles. His attention to detail, strong analytical skills, and passion for excellence have earned him a well-deserved spot in the national competition.

Raising the Standard of After-Sales Service

At Motortrade, we take pride in delivering quality after-sales service, powered by highly trained mechanics and the use of genuine motorcycle parts. Our participation in the Mechanic Skills Olympics is more than just a competition it reflects our commitment to continuously improving our technical capabilities to serve our customers better.

Our mechanics are not only trained to fix motorcycles they are trained to uphold safety, reliability, and performance standards that every Motortrade customer deserves.

The Motortrade Family Is Behind You

To Marlon and Justine:

Your hard work, dedication, and passion have brought you to the national stage and that alone is already a huge achievement. As you compete in the 18th Mechanic Skills Olympics National Finals, know that the entire Motortrade Family is cheering you on every step of the way.

Show them your skills.
Show them your confidence.
Show them your champion mindset.

We believe in you, and we’re claiming that victory!

We are incredibly proud of you.

Stay tuned for updates and let’s all rally behind our finalists as they aim for national glory!

 

February 23, 2026 / Comments0

YAMAHA Philippines Unveils the All-New Lexi 155 at Star-Studded Launch at SM By The Bay

February 20, 2026 — Pasay, Philippines, Yamaha Motor Philippines officially launched the much-anticipated all-new Yamaha Lexi 155 in a spectacular event held at SM By The Bay. With an energetic crowd gathered along the scenic bayfront, the event celebrated Yamaha’s newest scooter alongside exciting brand ambassadors, entertainment, and community engagement.

Built to combine everyday practicality with premium style and performance, the new Lexi 155 is designed to impress riders who value innovation, versatility, and flair. Its advanced features and refined design were showcased to an enthusiastic audience of media, dealers, influencers, and motorcycle fans.

Celebrities Take Center Stage

Adding star power to the celebration, Yamaha introduced three of the Philippines’ most dynamic celebrity endorsers:

  • Ruru Madrid— beloved actor and performer from GMA 7 Sparkle Artist Management
  • Mika Salamanca— grand winner of Pinoy Big Brother: Celebrity Collab Edition
  • Emman Pacquiao— Boxer known as Manny Pacquiao son  and multi-talented public figure

The trio joined Yamaha executives onstage, sharing their excitement about the Lexi 155 and what the scooter represents: freedom, confidence, and an active lifestyle. Their presence underscored Yamaha’s strategy of connecting with riders from different walks of life from trendsetters and achievers to everyday urban commuters.

Hosted by Drew Arellano — Featuring a Special Performance

The launch was expertly hosted by television and lifestyle personality Drew Arellano, who guided the audience through product highlights, celebrity features, and program segments with engaging flair.

The evening culminated in a live performance by acclaimed Filipino rock musician Bamboo, delivering powerful vocals and an electrifying set that elevated the event’s energy and underscore Yamaha’s bold and spirited brand identity. Fans in attendance were treated to a night of music and celebration that perfectly complemented the launching of a bold new ride.

Community, Dealers & Media Presence

Representatives from Yamaha’s dealer network were on hand to celebrate and to engage with guests, reinforcing Yamaha’s strong nationwide support and partnership with its dealer community.

Prominent influencers and members of the press covered the event, giving audiences a closer look at the Lexi 155’s design, features, and first impressions. Guests enjoyed interactive displays and up-close demonstrations that highlighted Yamaha’s commitment to innovation and rider experience.

A New Chapter for Urban Riding

With its official launch now complete, the Yamaha Lexi 155 is ready to hit showrooms and the streets, offering riders a dynamic blend of style, comfort, and advanced scooter technology that appeals to both seasoned riders and new enthusiasts alike.

Yamaha Motor Philippines continues to accelerate its vision of mobility that resonates with today’s lifestyle, ambition, and community spirit and the Lexi 155 is the latest emboidement of that journey.

 

 

February 23, 2026 / Comments0

Yamaha Summit 2026 – A Night of Excellence and Achievement

On February 19, 2026, industry leaders, partners, and top-performing dealers gathered at the prestigious Newport Performing Arts Theater for the highly anticipated Yamaha Summit 2026, A celebration of performance, partnership, and shared success.

We are proud to announce that Motortrade Philippines once again demonstrated its leadership and commitment to excellence by earning multiple prestigious awards during the event.

Our Achievements

Top 1 – Sales Volume

Top 2 – 3S Shop Type C (Yamaha Motortrade Virac)

Top 2 – Dealer with 3S Shops for Spare Parts

These recognition reflect the hard work, dedication, and teamwork of our entire organization from our front liners and branch teams to our after sales and spare parts departments.

The award for Yamaha Motortrade Virac as Top 2 – 3S Shop Type C highlights our commitment to delivering complete Sales, Service, and Spare Parts (3S) excellence, ensuring our customers receive quality products and reliable after sales support in every transaction.

Meanwhile, being recognized as Top 2 Dealer with 3S Shops for Spare Parts reinforces our strong parts availability network and our promise to keep every Yamaha unit running at its best.

A Heartfelt Thank You

These achievements would not have been possible without the unwavering trust and support of our valued customers. Your continued confidence in Motortrade and Yamaha inspires us to push further, serve better, and grow stronger every year.

To our loyal customers, partners, and Motortrade team members, Maraming Salamat! for being part of this milestone.

As we move forward in 2026, Motortrade remains committed to delivering:

✔ Quality Yamaha motorcycles
✔ Reliable aftersales service
✔ Genuine spare parts availability
✔ Customer-first experience

Here’s to more milestones, stronger partnerships, and continued success together.

February 11, 2026 / Comments0

Motortrade NATCON 2026 Empowers Leaders Nationwide Through the MPOWER Theme

Motortrade successfully held NATCON 2026 last January 27–28, 2026 at SMX Convention Center Clark, uniting leaders from across the country under the powerful theme MPOWER a call to strengthen leadership, inspire innovation, and drive collective growth.

The two-day national conference gathered all Motortrade Branch Managers, Cluster Heads from NCR, Luzon, and Visayas, alongside Head Office Heads and Managers, and Executive and Board Members, reinforcing a shared commitment to empower people, performance, and partnerships.

MPOWER: Driving Strategy, Leadership, and Action

Guided by the MPOWER theme, NATCON 2026 focused on equipping leaders with clarity, confidence, and capability to lead their teams forward. The conference featured strategic plan presentations and interactive workshops designed to align organizational goals, sharpen execution, and strengthen leadership effectiveness across all levels.

Through collaborative discussions and hands-on sessions, leaders were empowered to:

  • Mobilize teams toward shared goals
  • Perform with discipline and accountability
  • Optimize processes and customer experience
  • Win through innovation and strong partnerships
  • Engage people with purpose and passion
  • Rise together as one Motortrade

Empowering Partnerships That Move the Industry Forward

A key highlight of NATCON 2026 was the participation of Motortrade’s valued suppliers and partners Honda, Kawasaki, Yamaha, Suzuki, Kymco, Bajaj, Eneos, Motoactive, Pioneer and Powermass. Their presence reinforced the spirit of MPOWER, emphasizing collaboration as a vital driver of success in the motorcycle industry.

A Night of Celebration That Empowered the Motortrade Spirit

The conference concluded with an unforgettable “Gala The Night of the Champions”celebrating achievements, partnerships, and people. The evening came alive with special performances from celebrity singers Balladeer Jed Madela and Asian Pop Hearth-rob Darren, creating a vibrant and joyful atmosphere.

Raffle draws and awards were also given away, recognizing excellence and dedication while strengthening camaraderie among leaders and partners. The night truly embodied the MPOWER spirit energizing, inspiring, and uniting everyone in celebration.

Moving Forward, MPOWERed as One Motortrade

NATCON 2026 was more than a leadership gathering, It was a reaffirmation of Motortrade’s commitment to empowering its people and partners. With renewed alignment and energy, Motortrade moves forward in 2026 MPOWERed to lead, grow, and succeed nationwide.

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